Realiz\u00e1cia projektov v r\u00e1mci programu Interreg Po\u013esko \u2013 Slovensko 2021 \u2013 2027 naber\u00e1 na obr\u00e1tkach. M\u00e1me u\u017e podp\u00edsan\u00fdch 68 zml\u00fav o poskytnut\u00ed pr\u00edspevku, \u010do znamen\u00e1, \u017ee v\u00fdsledky spolupr\u00e1ce v pohrani\u010d\u00ed s\u00fa \u010doraz vidite\u013enej\u0161ie. Aby sa v\u0161ak va\u0161e aktivity dostali k \u010do naj\u0161ir\u0161iemu publiku a sp\u013a\u0148ali form\u00e1lne po\u017eiadavky, pripravili sme s\u00fabor k\u013e\u00fa\u010dov\u00fdch tipov t\u00fdkaj\u00facich sa komunik\u00e1cie a propag\u00e1cie. Od dne\u0161n\u00e9ho d\u0148a ich budeme po\u010das \u0161tyroch t\u00fd\u017ed\u0148ov zverej\u0148ova\u0165 aj na profiloch programu na Facebooku, preto v\u00e1s srde\u010dne poz\u00fdvame sledova\u0165 na\u0161e soci\u00e1lne siete.<\/p>\n\n\n\n
Prv\u00fdm a najd\u00f4le\u017eitej\u0161\u00edm pravidlom vidite\u013enosti projektu je spr\u00e1vne pou\u017e\u00edvanie loga programu. Jeho pou\u017e\u00edvanie je povinn\u00e9 na v\u0161etk\u00fdch informa\u010dn\u00fdch a propaga\u010dn\u00fdch materi\u00e1loch vytvoren\u00fdch v r\u00e1mci fondov E\u00da. Nezab\u00fadajte, \u017ee logo sa mus\u00ed objavi\u0165 nielen na ofici\u00e1lnej webovej str\u00e1nke projektu alebo na profiloch na soci\u00e1lnych sie\u0165ach, ale aj na informa\u010dn\u00fdch tabuliach, plag\u00e1toch, pozv\u00e1nkach, publik\u00e1ci\u00e1ch a let\u00e1koch. Ch\u00fdbaj\u00face alebo nespr\u00e1vne ozna\u010denie m\u00f4\u017ee vies\u0165 k probl\u00e9mom pri schva\u013eovan\u00ed v\u00fddavkov.<\/p>\n\n\n\n
Efekt\u00edvna inform\u00e1cia je tak\u00e1, ktor\u00e1 je pre prij\u00edmate\u013ea zrozumite\u013en\u00e1. Pri pr\u00edprave obsahu o pokroku v projekte sa sna\u017ete p\u00edsa\u0165 jednoduch\u00fdm, neodborn\u00fdm jazykom a vyh\u00fdbajte sa \u00faradn\u00e9mu \u017earg\u00f3nu \u010di zlo\u017eit\u00fdm technick\u00fdm term\u00ednom. Formulujte kr\u00e1tke vety a vyh\u00fdbajte sa nadmern\u00e9mu pou\u017e\u00edvaniu skratiek, ktor\u00e9 m\u00f4\u017eu by\u0165 pre \u013eud\u00ed mimo danej oblasti nezrozumite\u013en\u00e9. K\u013e\u00fa\u010dom k \u00faspechu je dr\u017ea\u0165 sa v ka\u017edom pr\u00edspevku jednej vybranej t\u00e9my. Pre lep\u0161ie pochopenie inform\u00e1ci\u00ed je v\u017edy dobr\u00e9 doplni\u0165 text grafick\u00fdmi prvkami \u2013 fotografie, mapy alebo sch\u00e9my nielen pritiahnu pozornos\u0165, ale aj lep\u0161ie ilustruj\u00fa zlo\u017eit\u00e9 procesy.<\/p>\n\n\n\n
Propag\u00e1cia projektu nie je len plnen\u00edm povinnost\u00ed vypl\u00fdvaj\u00facich zo zmluvy, ale predov\u0161etk\u00fdm \u0161ancou uk\u00e1za\u0165 miestnym komunit\u00e1m, ako sa men\u00ed ich okolie. Oplat\u00ed sa zdie\u013ea\u0165 \u017eivot projektu \u201ezo z\u00e1kulisia\u201c. Zverej\u0148ujte fotografie z podujat\u00ed, spr\u00e1vy z workshopov a konferenci\u00ed a dokumentujte postup stavebn\u00fdch alebo konzerva\u010dn\u00fdch pr\u00e1c. Zd\u00f4raz\u0148ujte v\u00fdhody plyn\u00face z po\u013esko-slovenskej spolupr\u00e1ce \u2013 uk\u00e1\u017ete zauj\u00edmav\u00e9 miesta a iniciat\u00edvy, ktor\u00e9 vznikli v\u010faka spolo\u010dn\u00e9mu \u00fasiliu. Autentick\u00e9 pr\u00edbehy a sk\u00fasenosti z prvej ruky buduj\u00fa ten najlep\u0161\u00ed obraz o programe.<\/p>\n\n\n\n
V\u00e1\u0161 projekt m\u00f4\u017ee by\u0165 e\u0161te vidite\u013enej\u0161\u00ed, ak do propaga\u010dn\u00fdch aktiv\u00edt zapoj\u00edte programov\u00e9 in\u0161tit\u00facie. Pri pl\u00e1novan\u00ed \u00favodn\u00fdch konferenci\u00ed, tematick\u00fdch workshopov, \u0161kolen\u00ed alebo vyd\u00e1van\u00ed d\u00f4le\u017eit\u00fdch publik\u00e1ci\u00ed nezabudnite zasla\u0165 inform\u00e1cie a pozv\u00e1nky Spolo\u010dn\u00e9mu sekretari\u00e1tu (SpS) a pr\u00edslu\u0161n\u00e9mu Region\u00e1lnemu kontaktn\u00e9mu bodu (RKB). V\u010faka tejto spolupr\u00e1ci m\u00f4\u017eu by\u0165 inform\u00e1cie o va\u0161ich \u00faspechoch zdie\u013ean\u00e9 prostredn\u00edctvom celoprogramov\u00fdch komunika\u010dn\u00fdch kan\u00e1lov, \u010do v\u00e1m umo\u017en\u00ed oslovi\u0165 ove\u013ea \u0161ir\u0161iu skupinu prij\u00edmate\u013eov v celom pohrani\u010d\u00ed.<\/p>\n\n\n\n
Podrobn\u00e9 usmernenia t\u00fdkaj\u00face sa pravidiel propag\u00e1cie n\u00e1jdete v Pr\u00edru\u010dke pre prij\u00edmate\u013ea v oblasti komunik\u00e1cie<\/a><\/strong> (pr\u00edloha \u010d. 5 k Pr\u00edru\u010dke pre program). V pr\u00edpade ot\u00e1zok alebo pochybnost\u00ed n\u00e1s nev\u00e1hajte kontaktova\u0165 prostredn\u00edctvom programov\u00fdch in\u0161tit\u00faci\u00ed. Kontaktn\u00e9 \u00fadaje na SpS a RKB s\u00fa dostupn\u00e9 tu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Realiz\u00e1cia projektov v r\u00e1mci programu Interreg Po\u013esko \u2013 Slovensko 2021 \u2013 2027 naber\u00e1 na obr\u00e1tkach. M\u00e1me u\u017e podp\u00edsan\u00fdch 68 zml\u00fav o poskytnut\u00ed pr\u00edspevku, \u010do znamen\u00e1, \u017ee v\u00fdsledky spolupr\u00e1ce v pohrani\u010d\u00ed s\u00fa \u010doraz vidite\u013enej\u0161ie. Aby sa v\u0161ak va\u0161e aktivity dostali k \u010do naj\u0161ir\u0161iemu publiku a sp\u013a\u0148ali form\u00e1lne po\u017eiadavky, pripravili sme s\u00fabor k\u013e\u00fa\u010dov\u00fdch tipov t\u00fdkaj\u00facich sa komunik\u00e1cie […]<\/p>\n","protected":false},"author":22,"featured_media":42701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1839,1909],"tags":[],"class_list":["post-42700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii","category-strona-glowna-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/plsk.eu\/sk\/wp-json\/wp\/v2\/posts\/42700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plsk.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plsk.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plsk.eu\/sk\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/plsk.eu\/sk\/wp-json\/wp\/v2\/comments?post=42700"}],"version-history":[{"count":1,"href":"https:\/\/plsk.eu\/sk\/wp-json\/wp\/v2\/posts\/42700\/revisions"}],"predecessor-version":[{"id":42702,"href":"https:\/\/plsk.eu\/sk\/wp-json\/wp\/v2\/posts\/42700\/revisions\/42702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plsk.eu\/sk\/wp-json\/wp\/v2\/media\/42701"}],"wp:attachment":[{"href":"https:\/\/plsk.eu\/sk\/wp-json\/wp\/v2\/media?parent=42700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plsk.eu\/sk\/wp-json\/wp\/v2\/categories?post=42700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plsk.eu\/sk\/wp-json\/wp\/v2\/tags?post=42700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}